We provide research-driven insight to support better decision-making in high-stakes legal matters.

Housler & Lyons is a research and advisory firm specializing in focus groups and data-driven analysis for the legal industry. We work with law firms and legal teams on matters where outcomes depend on how facts, narratives, and arguments are understood by decision-makers.

Our approach combines carefully designed qualitative research—most often litigation-focused focus groups—with rigorous quantitative and large-scale data analysis. This dual lens allows us to test assumptions, identify risk, and surface patterns that are not visible through instinct or experience alone.

We operate with discretion, methodological rigor, and a clear understanding of the legal process. Our role is not to advocate, but to provide clear, defensible insight that helps counsel make informed strategic decisions with greater confidence and clarity.

What we are best at

Our Services

Litigation Focus Groups
Design and moderation of case-specific focus groups to evaluate juror perception, case themes, evidentiary issues, and narrative risk.
Jury & Decision-Maker Research
Research focused on how fact-finders process information, weigh credibility, and reach conclusions in complex matters.
Predictive Jury Award Analysis
Big-data–driven modeling and scenario analysis using historical verdict data, venue trends, case attributes, and comparable outcomes to forecast potential jury awards and exposure ranges.
Quantitative & Big Data Analysis
Advanced statistical analysis to support risk assessment, damages evaluation, and strategic decision-making.
Strategic Research Advisory
Ongoing advisory support to help legal teams interpret findings and apply insight throughout the lifecycle of a case.
Strengthen your case.
Now is the time to replace assumption with evidence. Engage experienced researchers, test strategy with structured focus group data, and approach mediation or trial with clearer insight into risk and outcomes.
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